About the Levi’s® brand!

The Levi’s® brand is the epitome of classic American style and authentic cool. Since Levi Strauss invented jeans in California in 1873, Levi’s® jeans have been one of the most famous and copied items of clothing in the world. Levi’s® Jeans have inspired entire generations of young people and have been enthusiastically worn by every youth culture of our time. Today, Levi’s® continues this path with a pioneering spirit and drive for innovation. Our unique range of jeanswear and accessories is available in more than 110 countries, enabling people around the world to express their personal style. For more information about Levi’s®, our products and our stores, visit: WWW.LEVI.COM